Pressing into a compact demands specific equipment.Įye liner is usually packaged in a shallow lidded cosmetic container. It is possible to press blush into solid form and use it in a compact, but this requires more investment by the manufacturer. Blushes, bronzers, and eye liners or eye shadows all are applied to specific areas of the skin, and the container has to be designed with this in mind.īlushes may be stored in shaker jars similar to mineral foundation containers.
Labels usually use Pantone color matching to display the true color of the foundation, as the powder may look somewhat different on the skin than how it appears in the jar.Ĭosmetic Containers for Blushes, Bronzers, and Eye LinerĬosmetic containers for makeup intended for detailed application can be more specialized. These powders come in shaker or sifter jars, often a clear jar to aid determining the powder color. Mineral foundations consist of a fine powder. Powdered ingredients used in the foundation composition, however, can cause pump clogs if the powder is not fine enough.
Simple screw caps or flip closures are possible, but treatment pumps are common on higher-end liquid foundations.
Liquid foundations usually come in clear bottles or tubes. Testing may reveal that it’s necessary to use a higher-output pump to avoid clogging or simply to dispense enough product with each pump stroke. In this case, it’s important to ensure the pump can properly dispense the highly viscous product. Some mixtures can use airless bottles, or bottles with treatment pumps. When supplied in jars, low-profile jars make it easier for the consumer to dispense the product. Whipped or mousse foundations are almost always sold in jars. Foundations are generally either mouse/whipped, liquid, or powder mineral types. They may be packaged in both tubes and jars: tubes make them easier to use and dispense while traveling, while jars make it easier to “scoop out” the cream with a finger and spot the product on a store shelf.Ī foundation represents the lowest layer of makeup application, smoothing over skin imperfections and creating a good “canvas” onto which more detailed makeup work can be applied. Microdermabraion creams serve to remove dead skin and soften the skin surface. Jars make it easy to dispense and apply the product, and the product may come with a small spoon or spatula to aid in application and as a little “bonus item.” Sugar scrubs are usually packaged in an enticing, bright-colored jar made of glass or clear plastic. Oil cleansers all but require PET bottles, as PET has good resistance to oils. They are usually dispensed with a pump, either a treatment or a regular pump, and almost always packaged in bottles. Oil cleansers consist of natural oils, used to cleanse the skin. All these products are used to keep the skin under the makeup as healthy as possible, minimizing the degree to which makeup must cover up imperfections and allowing the makeup to create a positive effect. Skin preparation products include oil cleansers, sugar scrubs, and microdermabrasion creams. At the same time, the right cosmetic container makes it easier to use and apply the product, and protects the product from the environment.Ĭosmetic Containers for Skin-Prep Products Well-chosen or innovate cosmetic containers play a vital marketing role in attracting a consumer’s eye and reinforcing the decision to buy. Cosmetic containers often represent the largest part of a cosmetic product’s cost, and stand as a key way for manufacturers to distinguish their product on the shelf.